Bayalpudi Anil Kumar is a chemistry graduate, with two years of experience at a private chemical firm. Unhappy with it, he moved out to start a dairy farm, providing fresh and unadulterated milk to the community. Initially, he set up a dairy unit with two animals and later scaled up to eight. With this increase in livestock, seasonal diseases, marketing difficulties, and the high mortality rate in calves have also seen a steep rise. Anil did not see this coming. His dairy production was halted, but just then he learnt about the Entrepreneurship Development Programme in Dairy Farming at SEEDS through social media.